Murder Must Advertise

Helping Authors Marketing Their Traditionally, Indie and Hybrid Books for over a Decade


Welcome to Murder Must Advertise, an email discussion list for every author who wonders about the best way to promote a new mystery book. Trade ideas and practical tips for touring, direct mail, advertising, and online promotion. Talk about where to get postcards made, how to tour on a shoestring budget, who to send press releases to. Publicists, web mavens, and booksellers are welcome, too.

Get the Help You Need from Other Authors

MMA just celebrated 12 years of helping authors promote their own books in an ever-changing marketplace..

Genre fiction titles generated over $2,000,000,000

Why shouldn't you be making money from your own titles?

The Ever-Changing Face of Publishing and Book Marketing

Publishing is changing rapidly. The last two decades have seen the rise of the indie author, who publishes his/her own works, and the hybrid author who publishes traditionally as well as independently. Corporate mergers have left traditional authors in need of assistance in promoting their works in a very crowded field. For many, the task is daunting. Who do I connect with? How do I promote my works without turning off readers? What are the most beneficial uses of my marketing budget?

About MMA

The list is named after Dorothy L. Sayers' 1933 book, in which Lord Peter Wimsey takes a job working undercover at Pym's Publicity..

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About MMA

Membership is now over 1500 and traffic currently averages 15-20 messages/day. All messages are moderated which means that there's no unwanted spam or BSP to deal with. It's all about marketing and PR.

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