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| Murder Must Advertise |
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Social Media No-nos
Recent reports indicate that most publishing industry types now say that on-line social networking is a must. Since more and more people are joining Facebook, a few suggestions on making it go smoother.
You want your information to remain in the newsfeed of other people, especially readers, so post sparingly. 20 posts a day is too many and people will get tired of hearing what you have for dinner. Facebook has made it very easy to hide friends from the newsfeed, so you’re literally one-click away from not being able to announce a new book.
As a warning, Facebook can be addicting. I know people who spend two to three hours a day sitting on this website. Use your time sparingly. This is only one marketing tool among many. Don’t put all your eggs in this basket.
1) If you use another person's friend list to add friends, please put a note in with the friend request. I get two to five friend requests a week from people I've never heard of, who have one friend in common with me, and I know what they did. They scrolled through someone's friend lists and added people. If I don't know you, you should introduce yourself to me before asking me to be your friend. I don't add people without a note who I have never met in person before.
2) If that person adds you, be sure that you share the same views on issues/politics before posting long messages about these things. They'll appear on my newsfeed unless I click to hide your messages. That's not what you want and it's not what I want to read.
3) When posting news links, make sure that others have not also posted it. Links, photos, notes take up lots of room on the newsfeed and repeating something that has already been posted takes up even more room.
4) Go easy on the polls. While your nearest and dearest might be amused by Who You’d Be On True Blood or Which Famous Detective You’d be, most people don’t really read all of that.
5) Don't use Twitter to update Facebook on a regular basis. The people who are following you on Twitter and have you as a friend on Facebook will receive the exact same message twice. That probably means that you'll lose them in one place or the other. You have the time to write 140 characters, trust me.
6) Be careful about what you put in your Facebook messages. Do not give personal information (one friend has his cell number on his!) Do not tell people that you're going on vacation for 2 weeks and no one is watching your home. Do not tell people where you bank, etc. Remember that while this feels like a community, some of your “friends” are people you’ve never met in person.
7) Don't create fan groups and then ask everyone to join them. There's nothing like getting a message that says "Joe Black recommends that you become a fan of Joe Black." Make an announcement and let people decide for themselves. Adding group suggestions and page suggestions mean that I have to go and delete them at some point. And above all, don't send the same request more than once. I received one request 4 times and finally removed the person from my friends. | |
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| Site sponsored by
Jeffrey Marks. |
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