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Murder Must Advertise |
| Frequently Asked Questions If you have questions or suggestions for this section, please email Jeff Marks, moderator of the Murder Must Advertise mailing list. |
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AMAZON | Questions about Amazon are so frequent, we gave them their own page: |
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PRESS KITS | Q: What is a press kit and what goes into it? A: Thanks to publicist Lisa M Dellwo, Taking the Mystery Out of Press Kits is available for download in Microsoft Word format or to read online. |
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REVIEWS | Q: How do I get my books reviewed? A: Betty Webb, author of Desert Noir and book reviewer for a large metropolitan daily, shares her tips for book reviews. |
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ARC's | Q: What are ARCs, do I need them, and where can I get some? A: Some of the big review publications want to see your book several months before publication, so you need to send them Advance Reading Copies. If your publisher can't do this, Allen Matthews tells how to make professional-looking ARCs for a relatively small investment of money and time. Then, you can check Intent to Sell: Marketing the Genre Novel to find places to send your ARC and review markets. Be selective. The "big four" (Library Journal, Publishers Weekly, Booklist, and Kirkus) have a big influence but there is a lot of competition to get reviewed by them. The most important reviewers for most mystery authors are the mystery magazines. Then if you have the time and money, consider sending copies to specialist mystery bookstores. If they like it, they will "hand-sell" it to their customers. |
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MAILING | Q: Where can I find addresses for people to send my press kit and ARCs to? A: Intent to Sell: Marketing the Genre Novel, by Jeffrey Marks, has complete contact information for mystery bookstores, groups, events, publications, and reviewers from around the world. Deadly Serious Press also sells mailing labels to make your life easier. |
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BOOK | Q: I arranged for a bookstore signing. What should I do when I get there? A: First off, know what kind of signing the bookseller intends for you to do. There are three basic types:
After it's over, no matter how it turned out, be sure to send a thank-you note to the bookseller. Mystery-theme stationery (yes, we mean hand-written notes) will make you stand out in the booksellers stack of mail. |
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TV | Q: My local cable channel wants to interview me on TV. How can I look good? A: Author April Henry contributes some TV tips that will help you present your best face to the viewing public. |
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E-BOOKS | Q: My book is published as an e-book. Is there anything special I should do to promote it? A: Author Todd Hayes shares some terrific tips for e-book authors that will be helpful to "ink on paper" authors as well. |
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SELF- | Q: Is there any special advice for those of us who are self-published? A: Wisdom of a Chief Bottle Washer presents some good advice for ALL authors, based on personal experience from author/publisher Natalie Thomas. |
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| Site sponsored by
Jeffrey Marks. |
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